Barbershops with an Edge
BY KAITLIN CLARK
Bocote Wood Straight Razor, The Art of Shaving ($225)
We have a reputation as traditionalists with a penchant for tasteful indulgences—close-cut shaves in particular. At last count there were seven high-end barbers on Newbury Street alone, while 445 barbershops grace the streets of greater Boston. Whether you get your stubbly jaw groomed at a 114-year old favorite like LaFlamme Barber Shop in Harvard Square (President Obama’s go-to barber during his Harvard Law School days) or have been seduced by one of the new spa-inspired barbershops, there’s no denying that the classic shave has been elevated to a new level of indulgence.
In 1927 The Statler Hotel (now known as The Boston Park Plaza Hotel & Towers) opened with the largest barbershop in New England in its lobby. Fast-forward to the present and The Art of Shaving has just debuted its second Boston boutique on Newbury Street: a 1,264-squarefoot flagship with checkered tile floors, wood paneling, and leather furniture, where two master barbers dispense haircuts, shaves, beard trims, and mustache touch-ups.
“First-time clients say they’ve never had so much attention paid to their face as during the Royal Shave,” says The Art of Shaving veteran barber Jacob Sicard, who counts several Boston Celtics players as regulars. Dubbed “the Cadillac of shaves” by Sicard, the Royal Shave is a 10-step, 45-minute treatment, which includes two hot towels doused in lemon essential oils, two hot-lather shaves (one with the grain and one against it), a rose-clay mask, and finally, a vitamin C and shea butter aftershave balm. The new trend, declares Sicard, is “being really closely shaved, not a trace of a beard. Sloppiness is out.” He credits the popularity of midcentury TV shows like Mad Men as an influence on today’s smarter style.
The Barbershop Lounge offers a club-like atmosphere in its Newbury Street storefront, which houses a grand pool table and beverage bar. “We have gentlemen who come in together on their lunch breaks or for bachelor parties,” says manager Stephanie Acciacca. “Several clients also come in just to eat lunch at the bar. Our shop is meant to be an all-around sensory experience.” With lavish barbershops spanning two centuries and counting, Boston proves that a smart shave is always in style.
PHOTOGRAPHY BY SETH OLENICK AND JEFF GALE
We go behind-the-scenes with Brazillian-American stunner.