In the Studio with Interior Maven Liz Caan
By Victoria Veilleux
Caan’s specialty is mixing patterns, colors and styles, as she demonstrates in her fabulous showroom.
Liz Caan, interior decorator and proprietress of a new store in Newton Center, makes a distinctive mark on home décor. She uses little restraint when infusing rooms with bold colors, and she confidently mixes patterns to achieve high-contrast looks. While many of her former landlords considered this mark an indelible one—retaining her security deposit every time—her novel approach is now putting money in her pocket and smiles on the faces of her clients. In fact, “having fun with it” is key for Caan, whose ever-changing storefront window is bedecked with a playful modern flair.
Bespoke jobs by Caan typically start at $30,000 per room not including accessories, such as her signature pillows covered with vintage silk scarves. This self-proclaimed quality snob admits a zealous affection for luxury items, yet she often mixes them with what she calls “lowcost, high-style” creations by emerging artists. Firmly grounded by her Midwestern upbringing, Caan says, “I come with no ego. I really try to give people what they want, and I just filter it through me.” She credits her knack for figuring out what people want to 12 years in sales and marketing for national brands such as monster.com, disney.com, egreetings.com and abc.com. “It taught me how to read people and ask the right questions,” she says. Her art degree with a specialization in graphic design also helps her convey her ideas clearly to clients. In keeping with her customized approach to design, she has an appointmentonly policy, though she welcomes people to stop into her design studio to have a look or purchase items on display.