When it comes to the city's newest beauty treatments, Boston's guys go toe-to-toe with the ladies.
You know the latest and greatest in beauty treatments must be good if they attract as many men as women. In Boston, state-of-the-art technologies—as well as good old-fashioned makeup—are fighting double chins, eye bags, and love handles in a very co-ed scene.
SEE NO EVIL Beacon Hill boutique veteran Amy Bailey’s newest venture is Townhouse Beauty Bar, where many a guy visits for pre-party primping in the form of Jouer under-eye concealer. Be sure to ask about tips on proper application. 28 Charles St., 857-250-4433
KYBELLA KA-POW! Dreamspa Medical’s male clients utilize Kybella injections to kill fat cells, transforming double-trouble chins into single works of wonder, says Dreamspa founder Diana Brouillard. Platelet rich plasma also works as a nonsurgical treatment for hair loss and acne scarring. 1223 Beacon St., Brookline, 339- 502-4717
THE BIG FREEZE Dr. Daniela Winston has opened Boston’s first-ever cryotherapy spa, Cryomed, where superfreezing liquid nitrogen treatments reduce inflammation, improve circulation, and boost fat-burning. Popular amongst Bruins and Red Sox players looking for faster muscle recovery and pain management. 252 Newbury St., 617-247-2796