By Roberta Naas
1983 Bell & Ross accompanied Reinhard Furrer in the Spacelab mission.
1997 The Breitling Emergency watch (equipped with a transmitter that broadcast a distress signal to rescuers) helped save the crew of the Mata-Rangi expedition when their reed raft broke up off the Chilean coast in a storm.
1997 Tag Heuer launched the Kirium series. Some models use carbon fiber, Grade 5 titanium, or other materials found in Formula 1 race cars
2003 Audemars Piguet sponsored the first European competitor to win the America’s Cup—the Swiss team Alinghi—and created a Royal Oak watch named for it.
2009 Jaeger-LeCoultre worked with the Navy to create special timepieces.
2010 For the 24th time, Omega served as official timekeeper of the Olympics, timing the Olympic Winter Games in Vancouver.