Boston Made: National Jean Company

February 27, 2012 | by PHOTOGRAPH BY JOEL BENJAMIN (NATIONAL JEAN COMPANY) | Homepage

Steve Simon runs his hands over the silky material of a python-patterned blouse as he shows it to an interested customer holding an armful of printed tops. The owner of National Jean Company Boston, Simon has built a loyal clientele with his customer-service-based approach to selling essential pieces of men’s and women’s wardrobes: denim, tops, blazers, and accessories. Simon works closely with his daughters, Jill and Stacy (head of customer service and head buyer, respectively), who handpick pieces from both well-known and smaller lines, such as House of Harlow 1960, Elizabeth and James, and J Brand, along with their own private labels. “Day-night dressing is what we do,” emphasizes Simon, who closely follows the trends in New York, Los Angeles, and Europe. “Knowing our customer helps define and refine what we carry in the stores.” With locations already in Newton and Wellesley, the company has recently expanded with a third location on Newbury Street. The 2,200-square-foot boutique has a cozy European feel, with two vintage chandeliers, a fireplace, and a coffee bar. 218 Newbury St., 857-233-4809

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