David Yurman Thinks Pink

March 12, 2012 | by —Amanda Weiner | Homepage

Led by patriarch David Yurman—with his wife and partner, Sybil, by his side, and their son Evan as heir apparent—America’s first family of jewelry has built an empire on a foundation of love, style, and loyalty. Even today, family remains at the heart of their burgeoning worldwide business and has incited a heroic charitable endeavor.

The loss of Yurman’s sister to breast cancer 15 years ago first prompted the family’s commitment to The Breast Cancer Research Foundation (BCRF). “My wife and I felt a responsibility to act, as everyone should,” Yurman says. “The statistics on breast cancer are impossible to ignore; it is the second most common cause of cancer deaths for women in the United States. The fact that one in eight women will be diagnosed with breast cancer in her lifetime means that virtually everyone will, at some point, be affected by the disease.” Accordingly, the Yurmans have committed to a long-term partnership with BCRF. They design jewelry to promote awareness and raise funds, and sponsor title events such as the Hot Pink Party in Boston on May 17, and a kick-off event on April 4 at their Copley Place boutique, featuring shopping and cocktails and hosted by Yurman himself.

Five years ago Yurman designed a pink opal variation on the Spiritual Bead Bracelet, his first piece of jewelry to benefit BCRF. “We saw that the Foundation is leading the research efforts to increase breast cancer survival rates, which was—and continues to be—very important to us.”

Last year David Yurman released a limited-edition Spiritual Bead bracelet in pink pearl, with proceeds benefiting BCRF. The pink color promotes the cause, and “it is meant to serve as a reminder of strength and courage,” says Yurman.

Copley Place, 617-236-8777.

PHOTOGRAPHY BY SETH OLENICK (BRACELET)

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