Jaquet Droz's Charming Bird Watch
July 31, 2013 | by Roberta Naas | Watches
Jaquet Droz's latest multi-dimensional watch is known as The Charming Bird.
—ROBERTA NAAS, ATimelyPerspective.com
Jaquet Droz has long been known for its mastery of automatons (the moving figures on a timepiece). In 2013, however, the brand takes the concept to new heights in the form of the multi-dimensional Charming Bird. It’s the first singing bird automata wristwatch in the world.
The revolutionary watch was first unveiled at Baselworld a few months ago, but it was only recently released. The ground-breaking technology for this 3-D 47mm timepiece—for which a patent has been filed—operates via a system of piston-driven bellows that enable the complete feathered bird to turn, flap its wings, and move its head. The complex system of the watch’s gear train, bridges, and plate are visible via a sapphire dial and dome (under which the bird stands perched). Just 28 pieces of The Charming Bird will be made over the course of the coming years, each retailing for approximately $500,000.
Watch this intriguing video of The Charming Bird.
Founder and editor-in-chief of ATimelyPerspective.com, Roberta Naas is a veteran award-winning journalist in the watch industry with more than 25 years of experience. She was the first woman watch editor in the US market—breaking in to an “all boys network” with a pioneering spirit that would be her signature to this day. Naas brings responsible, factual—yet always timely and insightful—reporting of the watch industry to the forefront.