Stuart Vevers ushers in a new era for Coach with its first men's runway collection.
A runway look from the Coach Fall/Winter men’s collection, which aims to bring a sense of authenticity and swagger to American wardrobe staples.
“The time feels right,” says Stuart Vevers, executive creative director of Coach, about launching the brand’s first men’s runway collection this fall. “We had two women’s seasons under our belt, and they had a great response, so we dived into men’s. We have really identified our girl and our point of view, and it felt important to get our guy involved.”
The men’s line picks up where the women’s left off. “I wanted to reinforce the story that we started with the women’s collections: cool American wardrobe pieces mixed with the individuality and swagger that comes of a New York attitude,” Vevers says. “We focused on familiar silhouettes—pieces that you know—reinterpreted with a new Coach hand for a guy who’s comfortable with his individual style and participates in fashion and the cult of recognizable clothing archetypes.” Also important to Vevers was maintaining what seems to be one of the tenets of the brand: being true to oneself. “It’s about embracing authenticity,” he explains. “I didn’t want anything to feel too perfect or formal. I wanted it to feel real and personal. That’s what gives me the desire for clothing.”
One of Vevers’s favorite accessories from the collection is the sneakers: casual but certainly fashion-forward. “I’m obsessed,” he says. “We honestly spent days and days on these sneakers to give them absolutely what we wanted: attitude and a luxe feeling. And the half-inch platform gives you a little bit of a lift. It’s fun!”
For chilly New England nights, Coach has you covered as well. “We have a strong focus on shearling for the fall and winter,” Vevers says. “It’s a great authentic material. It works hard for you, keeps you warm, and feels good. It’s cool luxe with lots of personality.” Copley Place, 617-262-2063