The Advice: “Stage your home for success. De-clutter your home this spring to get a fresh, clean look and let the positive architectural features of each room shine. Whether it's the captivating views, or the signature fireplace, the placement of furniture, rugs and accessories should highlight the selling feature of your house. You can stage a house for the busy spring market by editing existing furniture or by bringing in a professional stager to complement existing furniture. Empty rooms can be staged to create a fresh and new selling feature that didn't exist before. Don't forget that the effect of staging begins when the photographs are taken.”
The Expert: Traci Shulkin, Benoit Mizner Simon & Co.
The Advice: “Get started out on the right foot, with a welcoming entry. A fresh new welcome mat for the start of Spring, some greenery, and seasonal plants will help bring more buyers to your doorstep. Over the years you have turned your house into a space that fits your needs and clearly reflects the family that has been living there, with all your personal photos and favorite possessions. It’s important, however, to help buyers to picture themselves, and their own families, occupying the space. Swap out anything personal, like family photos, trophies, religious art, and mementos, and replace with less personal artwork and table top pieces that can readily be purchased at stores like Home Goods or Pottery Barn.”
The Expert: Jamie Genser, Coldwell Banker Residential Brokerage in Brookline
The Advice: “It is very important to make sure the exterior is cleaned up: leaves and debris should be removed from front and back yard; walkways should be repaved or repainted; and flower pots with bright and colorful flowers should be added to front porches. A freshly painted door and replacement of outdoor lighting that is chipped or tarnished can do wonders to improve curb appeal. Also, make sure to check the gutters and clean the windows. Indoors, the home should have a nice clean smell. I recommend fresh scented flowers or even plug-in air fresheners if necessary. Make sure all non-working light bulbs have been replaced. The house should be simply staged so that buyers can visualize what each room is intended for, but also be able to see their own furniture in the house. Make sure that all of the buyers’ senses are satisfied!”
The Expert: Melissa Dailey, Coldwell Banker Residential Brokerage in Wellesley
The Advice: "It is essential to come out of the gates with amazing photos to make buyers want to come out and see your home. Also, decluttering is key. Buyers need to imagine themselves living in the home. By neatly displaying and making all available space accessible, the seller affords the buyer an opportunity to look towards the future."
The Expert: Lauren Holleran, Vice President of Gibson Sotheby's International Realty in Cambridge
The Advice: “Combined with creative staging, photography has never been more important. One really compelling lead image has the power to tell your story. There is such great technology available in both still photography and video which, if done well, can create an aspirational feeling of what it's like to live in a space, show how rooms relate to one another, highlight architectural and design elements, and how furniture can transform the space. For the buyer, you can paint a real picture of what it’s like to live there.”
The Expert: Cara Siciliano, Principal at 617 Properties
The Advice: “The spring market is here and you’ll want to get your home prepared to move quickly. First and foremost, make sure that all mechanical units have been serviced and are working perfectly as these will be checked during a home inspection. Declutter all closets and cabinets to help prospective buyers visualize living in the home. Stay away from major renovations and stick to touch ups; clean walls with a fresh coat of light colored paint. Lastly and most importantly, depersonalize by taking down memorabilia and family photos. Less is more for a successful showing.”