Pantone made it easy on brides and grooms when they announced that the color of the year was green, but how to incorporate such a varied hue into your wedding scheme in a new and exciting way? We spoke with 5 wedding experts, from a florist to a calligraphy artist (with a can't-miss Instagram page), on how they are using the vibrant color in their bridal work.
Benjamin Newbold, Creative Director of Events & Floral Design, Winston Flowers
“I’ve always loved using green textures in my floral designs. Since Pantone’s color of the year was announced, I’ve seen an increase in requests from brides—and am working on several green weddings for later in the year. Green is really a year round color; although the elements change with the season - a surplus of foliage can be just as beautiful as a floral-heavy design. For spring, I see us working with green viburnum, asplenium fern, maidenhair fern and green orchids like Lady Slippers—they’re really bright, vibrant, and speak to the season. In the summer months, green textures are abundant everywhere around us, and these can look breezy yet sophisticated when incorporated into a floral design. For example, this green wall mirrors a meadow with elements like summer grasses and poppy pods. Autumn brings us the bounty of harvest, so we'll be using kale, cabbage, green apples, and green pears in our floral designs."
“I'm loving the greenery Pantone color of the year. It's giving me a fresh approach to weddings. Since the 'color' covers many shades of greens, clients aren't afraid of mixing shades, tones, and textures which is really beautiful when it's done well. I have brides who are opting not to use florals but instead want lush greens for their centerpieces and wedding decor. What's also interesting with this trend is that brides are also wanting their weddings to feel even more organic, using greens as a foundation. Natural wood and linens, beautiful hand-made paper for invitations and menu cards - the greenery is influencing the entire look and feel of the wedding as opposed to being just a popular color that pops. It's refreshing and I love working with this earthy inspiration while still being able to create an elegant and sophisticated wedding.”
“At Kimpton Marlowe Hotel in Cambridge we bring the Pantone color of the year ‘Greenery’ to life for couples with our amazing outdoor space. The majority of our couples look to host their ceremonies at the intimate Lechmere Canal Park which is adjacent to the hotel. Couples love taking their photos in front of the vines that grow on the bridge over the canal next to the hotel which creates a lush, romantic feel. Indoors, a lot of the designers and planners we work with are bringing this color to life when it comes to linens and florals accentuated with varying tones and textures of green. It is a great way to bring the outdoors in anytime of the year!”
"With Greenery, you can't go wrong with nature-inspired elegant invitations. Think textured paper mixed with loose weave cotton ribbon. Lush calligraphy strokes for the addressing add the perfect finishing touch to your suite."
"When capturing a wedding day, I'm consistently focused on the emotions of the bride and groom but capturing the details of the day is also an important part of their story. While white and gold always make an appearance, I've recently seen greens of every shade popping up at weddings. From invitation fonts to bridal bouquets of succulents, even as a part of the table setting. I love that these greens come into play because they coordinate so well with our New England scenery and foliage. Whether it's beach sea grass or a rustic wedding in an orchard, greens are always plentiful making Pantone Greenery coordinate so well. Whenever I photograph a wedding the color palette always comes into play. I'm looking to create a consistent color theme so that the couple's photos have a similar aesthetic and feel. A color like Greenery allows me to play with monochromatic tones because there is so much green in outdoor foliage and bouquets, or I can highlight contrast with a white dress or black tux against bright pop of green.”