Jennifer Iovino, Tom O'Keefe, Nicole Russo, and Nicole Kanner
Alexander Sprague and Chase Sutton
Jennifer Iovino and Lisa Flores
Kerry Lynch, Heather Lynch, Liz Flink, and Sue Rich
Lisa Flores and Samantha Harrison
On September 14, 2016, Society for Event Planners Restaurant Venues (SERV) held its second seminar in a series of speaker and networking events at Island Creek Oyster Bar. The program was moderated by Jennifer Iovino, founder of JMI Branding Forward, and the panel of experts included Tom O'Keefe, founder of BostonTweet, Nicole Russo, Executive Vice President at 451 Marketing, and Nicole Kanner, founder of All Heart PR. The discussion was focused on the importance of social media presence in today’s marketplace, how strategic branding enhances the guest experience, and developing public relations to improve business growth. SERV is a Boston-based organization of private event managers who provide support and education to industry professionals. The group was founded by Lisa Flores, director of sales and marketing at Columbus Hospitality Group.