Pure Brilliance pendant in sterling silver with London blue topaz ($722)
Just as gold glitters, so do lemon quartz, London blue topaz, and bright citrine, as is beautifully evidenced in Boston-based jeweler Gemvara’s new Pure Collection, an evolution of the brand's original Naked Gems. Known for its customizable philosophy (you pick the stone, setting, and so on), Gemvara is blazing the trail for high-end online jewelry retailers and racking up celebrity fans like Oprah in the process. With an emphasis on simple, refined settings, the Pure Collection highlights bold gemstones and colorful cuts. Look for checkerboard cushion pavilion earrings, round cabochon bezels, and glittering pavé charms. As with all of the brand’s jewels, clients can choose from platinum, sterling silver, and yellow or rose gold metals.