Boston entrepreneurs deliver beautiful from your computer to your door.
Looking for a new hairstylist or other beauty professional? Let the A-listers at Dunwello offer a recommendation.
Let’s face it: Not all hairstylists are created equal. Nor are all manicurists, personal trainers, or eyebrow waxers. And there’s nothing worse than finding out after you’ve left the salon with a bob that calls for a hat—stat—that you could have picked a better beautician.
This is why Matt Brand created Dunwello, a website that relies on the excellent taste of Boston’s VIP crowd—Laura Baldini of Mother Juice, Jenny Johnson of NECN, and philanthropist Ashley Bernon, among others—who share their favorite beauty stars with their “sisters.”
“When you look at Yelp, you’re really looking for a business, not necessarily an individual,” says Tonya Mezrich, Dunwello’s chief creative consultant. “With Dunwello, we allow service providers—hairstylists, manicurists, waxers, you name it—to market what they do best while helping clients navigate their service decisions.”
Dunwello is currently available on the Web, and the company eventually plans to roll out an app. Anyone can write a recommendation or review, but Mezrich says it’s really the A-listers who are spearheading the site with their suggestions— and that Boston denizens sharing beauty t ips doesn’t have to feel like a secret society.