Gucci scares up a fab collab with Brooklyn artist Trevor Andrew.
Who you gonna call? Gucci creative director Alessandro Michele, pictured near right with Trevor Andrew of GucciGhost fame, tapped the artist to collaborate on the house’s Fall 2016 collection.
Imagine the scene: The word “real” is scrawled in yellow paint on a black Gucci bag. A red coat is emblazoned with two Gs back-to-back under a diamond rendering. If it looks as though a phantom street artist has passed through Gucci’s Fall 2016 collection with brush in hand, that’s because he has.
Skateboarder/snowboarder-turned-artist/ musician Trevor Andrew, aka GucciGhost, first came up with the idea behind his street-art persona three years ago, when he took a prized set of Gucci sheets and cut out eyeholes for a last-minute Halloween costume. Ever since, he’s adopted the house’s double-G logo and painted it all over New York—bathroom walls, trash cans, you name it. “I just thought it was dope,” says Andrew of the famed Italian fashion house.
It wasn’t long before GucciGhost caught the attention of Gucci itself. Suddenly, Andrew found himself being flown to Rome to collaborate on the Fall 2016 collection with the label’s creative director, Alessandro Michele. “He never once told me what to do,” says Andrew. “He doesn’t operate out of fear.” The result is a collection with a decidedly street feel, including a logo midi skirt that brings to mind those “original” GucciGhost sheets.
For Andrew, it feels like manifest destiny. “I felt it was going to come to Gucci’s attention,” he recalls. “That was my whole mission. I believed in it so much that I made it real.” The Shops at Prudential Center, 617-247-3000