June 2, 2017
Get the scoop on IWC's first watches made with women in mind.
Inspired by the mystic island of Portofino and its luxury lifestyle, IWC takes its already successful Portofino watch line and releases it in a new midsize case perfect for women. This unveiling marks the 30th anniversary of the Portofino collection (first launched in 1984), and does so in style. Not only did the brand scale down the case, but also, it went to town on offering women mechanical complexities and the perfect touch of diamonds.
Accents on the 34mm and 37mm watches include feminine details like diamond-set bezels and mother-of-pearl dials. Better yet, though, are the simple complications that today’s savvy women will love: the romantic moonphase, the useful dual time, a day-and-night indicator, and a three-hands automatic.
These elegant mechanical Portofinos for women are created in a variety of materials, including white gold, red gold, and stainless steel. Santoni, the revered Italian shoemaker, will be providing ultra high-quality alligator straps for all non-bracelet versions.
While IWC has long been known as a men’s brand, this new midsize watch may well be its move into the world of women’s watches. Clearly the brand needs a timepiece for women who love IWC and for men who love it and want the woman in their life to love it, too. Thus, IWC went all out and built the Portofino in two smaller sizes
Many of these new pieces are adorned with diamonds. But, in an effort to be diplomatic and fair to those with a smaller-sized wrist, IWC also unveils less dressy versions that are a bit more appropriate for those who want a midsize 37mm watch.
The line will retail from several thousand to tens of thousands of dollars based on the watch's movement, functions, materials, and diamonds.
Founder and editor-in-chief of ATimelyPerspective.com, Roberta Naas is a veteran award-winning journalist in the watch industry with more than 25 years of experience. She was the first woman watch editor in the US market—breaking in to an “all boys network” with a pioneering spirit that would be her signature to this day. Naas brings responsible, factual—yet always timely and insightful—reporting of the watch industry to the forefront.