SinesiaKarol turns up the sizzle factor in Boston with her Brazil-inspired swimwear collection.
SinesiaKarol in her Boston studio, where she designs swimwear inspired by her home country of Brazil.
Adjusting to the subzero climes of the Northeast challenges even the toughest of Boston transplants, but Brazilian-born designer SinesiaKarol still sees parallels with her homeland. “Although Boston is often cold, it has everything: amazing landscapes, beaches, and islands,” Karol says. You know, just like Brazil.
The swimwear designer, who grew up in the beach town of Vitoria, had always harbored a passion for fashion, although it was chemistry she studied before moving to Boston in 1989. Yet growing up with a mother who handmade all of the family’s clothing and having a predilection for art, music, and architecture herself made Karol realize that her true calling lay in design—especially slinky swimwear. “I wanted to create something for my friends and me to wear to our favorite getaway spots,” she says.
A mood board in Karol’s studio.
Karol’s eponymous swimwear line reflects both her heritage and her commitment to beauty: Brazilian artist Ana Paula Castro designs all of the fabric art, and Karol sources top-of-the-line Lycra, chiffon, and silk for her pieces. “Some of the materials are so luxe you can’t even feel them touching your skin when you wear them. That’s quite a liberating feeling for swimwear,” she says. For the Spring/Summer line, Karol again drew inspiration from her place of birth. “My current collection features the birds of Brazil,” she shares. “We have so much flora and fauna there that it could inspire me for a lifetime!”
Bostonians seem inspired by Karol’s beachfront call to action. “People might think Boston is an odd place to launch a swimwear line, but you would be surprised at the amount of support I received from the community,” she says. And though the brand is only two years old, Karol’s swimwear has already been spotted on Brazilian celebs Sabrina Sato and Carol Castro, and Victoria’s Secret model IzabelGoulart. “Word of mouth, customer service, and great quality are what made my business successful.” The Tannery, 711 Boylston St., 617-267-5500