High-end fragrances are returning to the romance of rose. Now innovative skincare is following suit, and it’s already a hit with Boston women.
In the past, many women would schedule a skincare appointment with a professional aesthetician only for special occasions. But today’s woman is much savvier about doing right by her derma and takes to heart the axiom that “an ounce of prevention is worth a pound of cure.” That’s reflected in skincare sales, which are expected to reach $121 billion globally by 2016. In a marketplace packed with products and promises, misconceptions about skincare abound. “The biggest misconception that many women have is that putting a bar of soap to your face means you’re good to go,” says Hedda Schmitt, the spa director at Spa InterContinental. “I really do recommend cleanser, exfoliator, serum, and moisturizer to provide a complete regimen to keep the skin clean, healthy, and in good shape—particularly in Boston, where we have such tough winters and the skin can be really stressed.”
For women investing their time and money in skincare, innovative products offering quality ingredients and measurable results are essential. Since bursting onto the beauty scene in 2006 with a single hair treatment, Moroccanoil has built a loyal following worldwide for its array of superb hair and body products. The new Fleur de Rose collection is the brand’s second foray into luxury skincare, consisting of five products (with a sixth arriving in 2016) that together provide women with a full skincare regimen. “Today consumers are more knowledgeable about ingredients than ever before,” says Carmen Tal, a cofounder of Moroccanoil. “They’re looking for integrity and high performance. Our formulas contain the finest quality ingredients available and offer a complete regimen to help exfoliate, cleanse, and hydrate. I believe those three steps are so important in creating beautiful skin.”
Fleur de Rose is also one of Moroccanoil’s most personal offerings, reflecting Tal’s love of rose. “I worked with a talented aromatherapist who was extremely knowledgeable about essential oils and fragrances,” Tal says. “When I told her what I was looking for, she knew exactly where to go with it. We came to realize that it was the damask rose scent that really captured me. Our product development and R&D teams then worked for several years to develop and perfect the collection.”
At Spa InterContinental, Moroccanoil is a best seller, according to Schmitt. “We have clients who just love the rose scent,” she says. “Moroccanoil obviously knows how to provide the perfect hair product, so they naturally transfer that sort of expertise into giving customers what they need for their skin.” Moroccanoil Fleur de Rose is available at Spa InterContinental, 510 Atlantic Ave., 617-747-1000